Demi Lovato launches fall collaboration with Kate Hudson’s Fabletics.
Songstress Demi Lovato is back gracing activewear brand Fabletics. After the run of her highly successful limited edition Spring line last May, Demi is back collaborating with the brand for the Fall activewear collection, offering a complete performance line of 12 exclusive outfits.
Demi’s newest collection for Fabletics features elevated designs that are unique to her personal style, and also highlight her evolution as a designer with the aim to make every woman feel iconic in her own right. The Fall collection is comprised of a combination of performance and lifestyle pieces with new design elements such as contouring waist straps, paint splatter camo and vibrant heather prints.
Fabletics always strives a positive vibe with a mission to empower women by making a healthy, active lifestyle accessible to everyone regardless of size, shape, age or ability and the new Demi Lovato for Fabletics collection reinforces their shared commitment to inclusion, female empowerment, inclusivity and body positivity. The collection ranges from XXS-3X and short, regular and tall lengths. Offered as fully styled outfits, or as separates, each piece is designed with every shape, style and activity in mind. Um…Yes!
“I’m excited to share Demi’s second capsule collection at Fabletics with everyone! Demi’s strong sense of self and her passion for an active lifestyle embodies everything we at Fabletics want to share with our community. She did some great designs with really fun accents for this collection which I know our customer is going to love!” said co-founder Kate Hudson.
Of her new collection, Demi Lovato shared, “I’m so excited to continue working with Fabletics and the design team to launch an even bigger collection for Fall. This collection is inspired by my personal style – on stage, at home and in the gym, so I had a lot of fun playing with bold colors, prints, and performance elements that I love. I felt more confident through the design process this time around, and think that the collection reflects that. I wanted to share that with my fans in hopes that they feel as confident and empowered when wearing the pieces.”
The Demi Lovato for Fabletics capsule collection will be sold across 8 countries and is now available on Fabletics.com as well as in the 22 Fabletics stores nationwide!